July 5, 2018

When to Respond to Criticism, and When to Keep Quiet

Rand advocates responding to the online criticism that comes your way, usually via forums and blogs. He talks about politely taking responsibility for the things you’ve […]
February 5, 2018

The Local SEO Holiday Checklist – You Could Even Say It Glows

If you’re in charge of the local search marketing for a business, you’ve got two groups to please at the holidays: your clients/superiors and consumers. You […]
January 10, 2018

How to Do a Competitor Analysis for SEO

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and […]
December 30, 2017

Reputation Management SEO: 6 Advanced Tactics

Last week I visited Milan, Italy thanks to the generosity of the US State Department and Marco Montemagno, organizer of Social Media Week. I was, first off, impressed that […]